Can you introduce 67 Pall Mall and explain its role within the Verbier resort?
67 Pall Mall is a private Members’ Club founded by wine lovers for wine lovers. Unlike most wine lists, ours works on the basis of a small cash mark-up, allowing Members to pull the cork and discover a new wine. Since opening in its first Club in London in 2015, 67 Pall Mall expanded to Verbier in 2021 as part of the strategy of locating Clubs in winemaking regions. Verbier offers the ideal position from which Members can sample Switzerland’s wine within a list of 3,000 references, complemented by a seasonal menu.
What are the core values and the unique experience that 67 Pall Mall aims to provide for its Members and partners?
Our philosophy is built on accessibility, excellence, and a sense of community. We aim to bring together like-minded individuals who appreciate fine wines and an engaging social atmosphere. Our extensive wine list, curated by our in-house sommeliers, combined with our dynamic events programme, ensures that every visit to the Club celebrates Verbier’s lively lifestyle.
What are the main activities and events you offer to Members that might also be of interest to Verbier property owners and the broader community?
We host a wide range of events throughout the year, including exclusive wine dinners with renowned producers, masterclasses led by industry experts, and social gatherings designed to foster connections among our Members. Additionally, we organise cultural evenings, art talks, and live music nights, making the Club a vibrant part of Verbier’s social scene. Our fitness and wellness offerings, including personal training and group classes, also contribute to a well-rounded lifestyle experience for our Members.
What kind of relationship do you wish to develop with the Members of APCAV and Verbier’s chalet and apartment owners?
We value the strong sense of community in Verbier and are committed to fostering meaningful relationships with APCAV Members and property owners. Our aim is to offer a welcoming space where they can experience the benefits of 67 Pall Mall Membership, whether through exclusive events, curated tastings, collaborative initiatives or simply through meeting other Verbier residents. We see the Club as an extension of their Alpine home—providing a refined yet relaxed setting to gather, entertain, and connect with fellow wine and food enthusiasts.
How does 67 Pall Mall contribute to the local life and dynamism of Verbier?
We are deeply committed to integrating into Verbier’s rich local culture. We work closely with Swiss producers, wineries, and artisans to showcase the best of the region’s offerings. Additionally, we actively support local initiatives, collaborate with businesses, and contribute to the vibrant après-ski and dining scene. In addition, by becoming a 67 Pall Mall Member, you will be a Member of every club internationally, hence we are actively encouraging our Singapore & London members to visit Verbier and experience first-hand everything this wonderful resort has to offer.
Can you share an insight into upcoming projects or initiatives you plan to implement?
We are continually evolving our offering to enhance the Member experience. This includes expanding our event programme and strengthening partnerships with local and international wine producers. Additionally, we are exploring ways to work more closely with the Verbier community, ensuring that 67 Pall Mall remains an integral part of the village social and cultural ecosystem. Simultaneously, we are also engaged a programme of international expansion, thereby raising awareness of Verbier to a global audience.
We look forward to welcoming more Members to discover all that 67 Pall Mall Verbier has to offer.
Verbier, March 2025